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Apple had hoped to revive its fortunes over the past year with a virtual reality headset, the Vision Pro, and an artificial intelligence system called Apple Intelligence. Sales of the headset have been a disappointment, however, and the signature features of the A.I. system have been postponed because it didn’t work as well as the company had expected. - New York Times
Like GM and GE in their heydays
Apple couldn't do wrong.
There were product flops
but more successes,
brushes with death ...
we forgave them their messes.
And we moved on,
ever more keen,
while, sadly, Apple
regressed to the mean.